|
Ad Click
1.000
|
› |
Link Click
800
80%
|
› |
Landing Page View
795
79%
|
| Platforms | Spend | Sales | Impressions | Clicks | CTR | CPC | ROAS | ACOS | CVR | Add to Cart | Checkout | Abandoned | Ad Clicks | Link Click | Landing Page View |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
›Meta (2) |
$104.20 | $358.00 | 18,400 | 720 | 3.91% | $0.14 | 3.44 | 29% | 0.69% | 42 | 7 | 2 | 420 | 320 | 315 |
›Campaign 1 Name |
$62.00 | $210.00 | 10,200 | 410 | 4.01% | $0.15 | 3.39 | 30% | 0.73% | 25 | 4 | 1 | 240 | 180 | 177 |
Adset 1 Name |
$36.00 | $130.00 | 6,100 | 250 | 4.09% | $0.14 | 3.61 | 28% | 0.80% | 15 | 2 | 0 | 150 | 112 | 111 |
Adset 2 Name |
$26.00 | $80.00 | 4,100 | 160 | 3.90% | $0.16 | 3.08 | 33% | 0.63% | 10 | 2 | 1 | 90 | 68 | 66 |
›Google |
$61.10 | $224.00 | 12,900 | 480 | 3.72% | $0.13 | 3.67 | 27% | 0.62% | 28 | 4 | 1 | 300 | 260 | 258 |
›Search Campaign |
$61.10 | $224.00 | 12,900 | 480 | 3.72% | $0.13 | 3.67 | 27% | 0.62% | 28 | 4 | 1 | 300 | 260 | 258 |
›Klaviyo |
$28.40 | $160.00 | 5,100 | 210 | 4.11% | $0.14 | 5.63 | 18% | 0.48% | 16 | 2 | 1 | 130 | 95 | 94 |
›Pinterest |
$42.20 | $100.00 | 6,480 | 288 | 4.44% | $0.15 | 2.37 | 42% | 0.35% | 14 | 2 | 1 | 150 | 125 | 128 |
Meta outperformed Google in overall conversion rate.
Earrings Campaign generated the highest ROAS.
The Zirconia Studs test product received 18% of total clicks.
Increase Earrings budget by 10%.
Bracelet Campaign generated 41% of total revenue with 28% of total spend.
Google delivered lower traffic volume but stronger checkout intent.
Keep Bracelet Campaign budget stable and monitor checkout quality.
Google Earrings outperformed Meta Earrings in CTR despite lower purchase volume.
Meta still generated stronger revenue from the same product group.
Review Google landing traffic quality before increasing spend.
Click Journey showed a healthy transition from ad click to landing page view.
No major traffic loss was detected between link click and landing page view.
Continue monitoring traffic quality before making creative changes.